Hello, I’m Joshua Layton, a UK-based senior social impact designer and strategist.

My practice and career are guided by an important question:

How can design tackle the world’s most pressing challenges?

This question sits at the heart of my design ethos. I believe in design's potential to spark equity, peace, justice, and joy. My purpose is defined by collaborating with grassroots community groups, social impact organizations, zealous individuals and social entrepreneurs committed to championing a just and resilient future.

Over the past twelve years, I've joined forces with many causes addressing the pressing issues of our time, including Oxfam, UNICEF, Teach For Canada and WWF. Together, we've woven a design mindset into their work, particularly during pivotal moments of transformation. I help express their purpose and stories through an empathy-driven approach, crafting meaningful and visually compelling brands, campaigns, websites and assets that mobilize support and drive results.

My time is currently divided between my design practice, working towards my commercial pilot’s license, and serving as Creative Director at Living Hyphen—a magazine and platform that amplifies hyphenated Canadian voices.

From 2012 to 2026, I led the creative team at Loop: Design For Social Good—the agency I co-founded in Toronto, Canada.

Hear more about my design philosophy with my colleague and collaborator, Emma Steele, below.

Capabilities

Accessible brand, website, and editorial design for those spearheading social change.

  • Internal Brand and Website Discovery

    Stakeholder Engagement

    Workshop Facilitation

    Audience Personas

  • Brand Messaging

    Logo Design

    Accessible Colour Palettes

    Typography Systems

    Graphic Elements

    Iconography

    Brand Guidelines

    Brand Applications, Templates and Materials

    Campaign Design

  • Website Audits

    Website Architecture and Navigation

    Accessible Website Style Guides

    Responsive Website Design

    Development Specs, Documentation and Handoff

    Asset Design

    Blog Artwork

  • Layout and Publication Design

    Annual Reports

    Infographics

    Illustration

    Social Media Graphics

    Poster Design

    Ad Design

Let’s design together

Get in touch